Strawberry Cake Media and any of its dependent and fully-controlled affiliates and subsidiaries are strongly committed towards international compliance with data protection laws. Ensuring data protection is the foundation of trustworthy business relationships and is the cornerstone of Strawberry Cake Media’s reputation. The success of our business depends on our ability to maintain the trust of our clients. We would like to inform you about the type of information we gather, what we do with it and how you can correct or modify the information you entrust us with.

I. Scope
This Policy applies to Strawberry Cake Media, Strawberry Cake Media's entities and their employees and extends to all processing of personal data, relating to an identified or identifiable person. Anonymised or pseudonymised data is not subject to this Policy.

II. National Laws
This Policy comprises the accepted international and European data privacy principles without replacing existing national laws. It supplements national data privacy laws in each jurisdiction where Strawberry Cake Media operates. The relevant national law will take precedence in the event of conflict with this Policy or where it has stricter requirements. The Policy must also be observed in the absence of corresponding national legislation.

III. Principles for Processing
All processing carried out by the Strawberry Cake Media or its employees shall be carried out in accordance with the principles enshrined in the GDPR, being the following:

• Fairness and lawfulness
• Limited to purpose of collection (Purpose Limitation)
• Transparency
• Data minimisation
• Storage Limitation & Deletion
• Factual accuracy
• Confidentiality and integrity of Personal Data
• Accountability

IV. Data processing
Processing personal data is permitted only under the following legal bases. One of these legal bases is also required if the purpose of processing personal data is to be changed from the original purpose.

1.Processing connected to contractual relationships:

• Personal data of the clients can be processed to establish, execute or terminate a contract.

2.Data processing for advertising purposes:

• Personal data can be processed for advertising purposes or market and opinion research, provided that this is consistent with the purpose for which the data was originally collected. Providing data for this purpose is voluntary and data subjects have an absolute right to object to such processing.

3.Consent to data processing:

• Data processing pursuant to legal authorisation

4.Data processing pursuant to legitimate interests:

• Before data is processed on this basis, it is necessary to determine whether there are any data subject interests that merit protection and whether these override Strawberry Cake Media’s legitimate interests.

5.Processing of sensitive data:

• Sensitive personal data can be processed only if the law authorises it or the data subject has given explicit consent.

6.User data and internet:

• Data subjects are informed of all personal data collected, processed and used on websites or in software or where user profiles (tracking) are created. Such may only be effected if permitted by law or with data subject consent.

V. Use of cookies
Strawberry Cake Mediauses cookies to collect information for record-keeping, comfort of use and website improvement and optimisation.

VI. Disclosure of Data
Strawberry Cake Media's employees, directors, officers and representatives treat personal data as confidential and may not pass on or use any such data without valid legal grounds; as indicated under Section IV.

VII. Transmission of Personal Data
Transmission of personal data to recipients by the Strawberry Cake Media, both internally or externally, is subject to the authorisation requirements and pursuant to defined purposes. Personal data transmitted to a recipient outside the EEA must be subject to protection at least equivalent to that sought by the GDPR. Intragroup transfers of personal data to third countries are subject to the GDPR and the standards set forth therein.

VIII. Data Subject Rights
Every data subject has the following rights in relation to the processing of their personal data:

• Right of Access
• Right of Rectification
• Right to Data Portability
• Right to Erasure
• Right to Restrict Processing
• Right to Object to Processing

IX. Security Measures
Personal data is safeguarded from unauthorised access and unlawful processing or disclosure, as well as accidental loss, modification or destruction; through state-of-the-art technical and organisational measures. These are adjusted and updated continuously in tandem with technical developments and organizational changes. Additionally, data protection audits and other controls are carried out on a regular basis.

X. Data Protection Officer (the “DPO”)
Data subjects may contact the Strawberry Cake Media Data Protection Officer (the “DPO”) at dpo@strawberrycakemedia.com regarding any queries relating to issues of data protection, to exercise any of their rights indicated under Section VIII or to request a copy of the full Strawberry Cake Media Data Protection Policy.